New Business Dept.
Newly formed toward our 90th anniversary, bringing together the best of R&D, Sales, and Production!
Exploring the potential of new materials
When it comes to acrylic polymers, we possess world-leading technology and market share. While enhancing our core competences, we will strive to identify new materials and develop our markets.
To achieve this goal, we established the New Business Dept. Duties that used to be concurrently held by members of the R&D Dept. have been split off and assigned to a new team made up of members from R&D, Sales, and Production. Reporting directly to the company president, this elite team is key to achieving the mid- to long-term management plan FNG90 (Fine, Niche, Global 90) that we established towards our 90th anniversary after reaching our 80th anniversary in 2018.
One eye on our past heritage, another on identifying pioneering new materials
Up until now, we have supplied society with a total of 800 different types of materials. Many of our products have become obsolete as both consumer needs and generations change.
Antibacterial monomers are one such example. If we once again turn our attentions towards the past, we may discover insights that can be used to create new products. It is also necessary to take into consideration non-acrylic products. We might even be able to create materials that are close to those found in nature.
By capitalizing on the technical prowess we have built, our ability to predict the future, and our insights into the essence of a matter, we develop desirable materials that our customers did not even realize they needed.
Our beginnings were in print materials. We now want to once again return to our origins and increase our share in the textiles field. Another focus area for us is life sciences. With recent years seeing rising demand for high-function products in a variety of fields, the markets to which we can offer our technologies are expanding. With this in mind, we would like to increase our presence in the global market.
We currently engage in joint development with universities. Going forward, we would like to continue to work on industry-academia collaboration in R&D. Furthermore, we will rethink how we produce NK Ester, one of our key products, and aim to eliminate waste. The future will also see us step up our environmental preservation activities.